Win More Calls
Serve More Families
Grow Your Business
Grow Your Funeral Home Business
Training & Coaching for Leaders of Independent Funeral Home
Leaders of independent funeral homes are caught in storm created by three major problems.
Problem #1 - Boomers & Gen X
Baby Boomers are now your primary market, and what they want/need from a funeral home is very different from previous generations. In fact, 70% of Baby Boomers do not want their parents' funeral experience.
Sitting right behind the Boomers is the Gen X generation. Unfortunately, they are even less inclined to want a traditional funeral!
Changing to meet their needs requires you to create new types of funeral experiences that Boomers & Gen X value. If you fail to change, you business will continue to shirnk as you serve a smaller and smaller group of people who want a traditional funeral.
Problem #2 - Guilt by Association
Let's face it....not all funeral homes do a great job serving families.
Sometimes the ownership has passed to a new generation that might not have the same commitment and passion. Other owners are stuck in the past and refuse to change and meet the needs of today’s families. Unfortunately, the families they serve often have a poor experience .
As a result, a family walking in your door has often had a negative experience at another funeral home and now you suffer from “guilt by association”.
Problem #3 - Corporate Giants
Corporate funeral home chains and private equity companies with deep pockets are swallowing up independent funeral homes in every market.
Then they launch an expensive advertising campaign developed by their corporate marketing department and flood the market with their slick message.
This puts you into a “David vs Goliath” battle. They can easily outspend you and dominate the market. You need a slingshot, quickly!
But it is possible to solve all three problems and have the business of your dreams
Growth is possible. If you follow the right plan.
Due to increased competition, many funeral home businesses have seen their call volume decline in recent years.
Worse yet, the revenue per call has dropped significantly as more families choose cremation with minimal services.
As a result, many funeral home owners are struggling to make ends meet as revenue declines.
But there are exceptions! In fact, many of my clients have doubled their revenue in just a few years.
How is it possible?
Keep reading and I'll explain the steps.
Meet Your Guide
John Callaghan - Your Funeral Business Builder
John Callaghan
Author - Speaker - Business Growth Coach
I know that you want to have a successful funeral home business. In order to do that, you need fewer direction cremations and more families having a full-service funeral.
I understand it’s frustrating to have a sincere desire to help families but they won’t accept your help. I’ve spent years helping funeral home owners reverse this trend by creating and implementing growth strategies that increase both call volume and revenue per call.
Working together we will solve the three problems I outlined above.
Boomers & Gen X- we will create new funeral experiences today's families love!
"Guilt by Association" - we will help you separate yourself from the crowd and standout in any market.
Corporate Giants - we will show you how to take on Goliath and win!
I help funeral home owners become funeral business builders so they can win more calls, serve more families, and grow their businesses.
Growth is possible!
Garrett Casey Sr.
Casey's Eastside Memorial
Waterbury, CT
client since 2015
Watch the video to learn how the business has doubled.
How I can help you grow your funeral home business
Online Self-paced Training
In 2024, the plan is to develop and release a suite of self-paced courses which will be available online so you can access the material from your home or office.
Check out my first course. The Family Support Arrangement Process, a complete step by step process to help Funeral Directors make better arrangements with today's families.
The core concept of the course is take the focus off of arranging a funeral and instead focus on planning how you will support a family during the next few weeks.
Facilitated Workshops
Some of the courses I release this year will also be available as facilitated workshops. We will meet on Zoom every week for roughly 6 to 8 weeks to work through the material, answer questions, and make sure you grasp the concepts.
A key focus on the workshops is to help you turn the course information into an action plan that we have customized for your business.
Take the guess work out of growing your funeral home business by attending one of my Facilitated Workshops.
Group Coaching
Each Facilitated Workshop is followed by series of group coaching calls to help keep you on track as you implement the information you learned in the workshop.
The group will be limited in size in order to ensure personalized support for each participant.
Private Business Growth Coaching
Do you have a funeral home business that hasn't reached it's full potential? Are you struggling to grow your marketshare and revenue per call?
Private business growth coaching will help you take your business to the next level. Schedule a free Getting Started consultation and I will give you the details of this program.
Please note that this is an exclusive relationship and I only help one owner per market.
More Client Feedback
“John Callaghan is more than a marketer. He has his finger on the pulse of funeral trends nationally and will help your firm raise the standard of excellence. The great Peter Drucker says all business hinges on innovation and marketing. John Callaghan will help you with both. Guaranteed!”
Stephen Aldridge. Stanly Funeral & Cremation Care, Albemarle NC
“John, you have doubled our pure at-need calls. You’ve done a great job!”
David Shipper, Indiana Memorial Group, Evansville IN
3 Easy Steps to Grow Your Funeral Home Business
1) Free "Getting Started" Zoom Call
We will discuss the current state of your business, the challenges you're facing, and your business goals.
I will explain how I can help and you can decide if you would like to move forward. Sound good?
2) Do the work
Growing a business is hard work. Anyone who tells you different has never grown a business.
But growth is a lot easier when you have guide to walk you through the process and keep you on track. (Hint....I'm your guide!)
3) Live Your Dream Life
What would you do if your funeral home business was generating massive amounts of profit?
Keep growing it? Sell it? Franchise it? Install a leadership team so you can travel the world? The choice is yours!
Connect with me
Call: (888) 504-2980 Leave a message and I will return your call within one business day
Email: [email protected]
or send a message via LinkedIn
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